Download PDF The Content Formula: Calculate the ROI of Content Marketing & Never Waste Money Again, by Michael Brenner, Liz Bedor
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The Content Formula: Calculate the ROI of Content Marketing & Never Waste Money Again, by Michael Brenner, Liz Bedor
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The Content Formula answers the biggest question currently on marketer’s minds: what is the ROI of content marketing? This book provides a step by step guide for marketers, and is divided into three parts: how to build the business case for content marketing, how to find the budget to establish a new content marketing program, and how to measure content marketing success in business terms. With unused and wasted content costing B2B marketers alone a whopping $50 billion a year, the time to take a step back and identity problem areas is now so departments can focus on the areas that yield the most benefit to the bottom line. The Content Formula establishes a way for marketers to prove the exact return on investment they get from content marketing, highlighting its usefulness in any marketer’s toolbox. Available in Paperback, on Kindle, as an audiobook, and soon, as an online calculator to save you even more time!
- Sales Rank: #248930 in Books
- Published on: 2015-11-25
- Original language: English
- Dimensions: 10.00" h x .25" w x 7.00" l, .58 pounds
- Binding: Paperback
- 104 pages
Most helpful customer reviews
2 of 2 people found the following review helpful.
How to prove your content marketing ROI!
By Douglas N. Burdett
[[VIDEOID:a1aad35387773ebbbd167bc794bbf794]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book “The Content Formula: Calculate the ROI of Content Marketing and Never Waste Money Again” by Michael Brenner and Liz Bedor.
Did you know that, according to eConsultancy, unused and wasted content costs B2B marketers a staggering $50 billion a year? If you’re interested in NOT being part of that statistic, you’re going to want to read this book and keep it handy.
The book is a step by step guide for marketers, and is divided into three parts: how to build the business case for content marketing, how to find the budget to establish a new content marketing program, and how to measure content marketing success in business terms that the boss understands.
While the authors warn you that there is some math involved, we’re not talking calculus here. It’s addition, subtraction, multiplication and division. The only possible challenge is that you’re going to need to get the numbers from other parts of your organization. And if you’re a marketer with aspirations of a promotion or a marketing career, you need to have these numbers anyway. Once you have them, the authors include an action plan in 10 steps and with 10 calculations to help you identify your own Content Formula.
And, to listen to an interview with Michael Brenner about "The Content Formula," visit MarketingBookPodcast.com
1 of 1 people found the following review helpful.
In-depth insights and formulas
By Jessica Ann
If you're looking for inspiration and insightful case studies on how content marketing *really* works (and how to prove its ROI), pick up this book! The information breaks down not just the value of content, but the value of all of the pieces that make up quality content (e.g., the time on a website, how to calculate the value of repeat visitors, social likes, subscriptions, and even more technical concepts like bounce rates). In a world where everyone is creating content, you'll know how to take the extra step and measure the metrics of your content after reading the concepts in The Content Formula. download your copy today!
1 of 1 people found the following review helpful.
Elegantly simple. Intelligently executed.
By Andrew Davis
Finally, a smart resource designed to show you HOW to measure the return on investment for the content you create. Michael Brenner's taken one of the most frequently asked questions in today's marketing environment and answered it: how do I know if the content I create is actually driving revenue? Whether you sell complicated, B2B, industrial software or consumer-targeted blenders, Michael's formula is easy to apply, simple to follow, and intelligently executed. It's time to pick up your copy of The Content Formula!
Note: I know the author and think he's one of the smartest marketers on the planet.
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